
Token Spend Isn't a KPI. It's a Bill.→
AI Strategy
6 minutes
Token spend is easy to grab from the billing console. Customer outcomes aren't. Leadership that treats spend like a strategy is measuring the wrong thing on purpose.

AI Strategy
Token spend is easy to grab from the billing console. Customer outcomes aren't. Leadership that treats spend like a strategy is measuring the wrong thing on purpose.

Product Management
AI is shrinking the handoff layer that used to define much of PM work. The role that remains is judgment: holding user, technical, and business reality together in real time.

AI Strategy
Companies aren't failing at AI because the technology doesn't work. They're failing because they treat it like a software purchase instead of a behavior change.

Product Management
Sales has their numbers. Support has their tickets. Product has their analytics. Marketing has their funnel. Nobody is looking at the same thing — and it shows.