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Solving the right problems... better

AI should not be one person’s job. Build a culture where every team asks whether AI adds meaningful leverage—starting from the job to be done.

Everyone’s racing to have an “AI strategy.” 🚀

And every company seems to be scrambling to hire an AI person.

But AI shouldn’t be one person’s job.

What’s actually needed is a culture where everyone—across every team—asks: 👉 Would AI help with what I’m working on?

This starts with deeply understanding the problem you’re solving—and recognizing where AI is the right tool. Because AI isn’t a solution looking for a problem. It’s leverage, when used well.

Where AI shines:Link to this section

  • Massive scale and complexity no human could handle manually
  • Real-time decisions based on huge, messy datasets
  • Personalized experiences tailored to each user’s behavior or context

Where AI struggles:Link to this section

  • Replacing judgment, empathy, or nuance
  • Solving problems just because “investors want to see AI in the deck”

Start with the job to be done.

Understand the bottlenecks.

Then ask: 🛠️ Does AI add meaningful leverage here?
Not: How do we sprinkle AI on what we already do?

It’s not about adopting AI.

It’s about solving the right problems—better.