Solving the right problems... better
AI should not be one person’s job. Build a culture where every team asks whether AI adds meaningful leverage—starting from the job to be done.

Everyone’s racing to have an “AI strategy.” 🚀
And every company seems to be scrambling to hire an AI person.
But AI shouldn’t be one person’s job.
What’s actually needed is a culture where everyone—across every team—asks: 👉 Would AI help with what I’m working on?
This starts with deeply understanding the problem you’re solving—and recognizing where AI is the right tool. Because AI isn’t a solution looking for a problem. It’s leverage, when used well.
Where AI shines:Link to this section
- Massive scale and complexity no human could handle manually
- Real-time decisions based on huge, messy datasets
- Personalized experiences tailored to each user’s behavior or context
Where AI struggles:Link to this section
- Replacing judgment, empathy, or nuance
- Solving problems just because “investors want to see AI in the deck”
Start with the job to be done.
Understand the bottlenecks.
Then ask: 🛠️ Does AI add meaningful leverage here?
Not: How do we sprinkle AI on what we already do?
It’s not about adopting AI.
It’s about solving the right problems—better.